It's safe to say the terms artificial intelligence (AI) and data science to say these terms have firmly made their way from the big screen and into the real world. There's never been more data at people's fingertips – and our enthusiasm and ability to make use of it grows every day. With more data potential, the next logical step for businesses is to focus on how we navigate through it, and understand how machines can help us use it. Every part of an organisation's infrastructure, no matter what sector, creates data – from metrics on machine performance, to software and customer interactions. Everyone has heard the hype that surrounds AI and how it's changing business, but why has this hit the mainstream now?